Analisis Kompetitor
Memahami kompetitor membantu find opportunities dan avoid mistakes.
Mengapa Analisis Kompetitor?
Learn from their successesAvoid their mistakesFind content gapsBenchmark performancePredict trendsIdentifikasi Kompetitor
Direct Competitors
Same niche dan audienceSimilar content styleCompeting for same attentionIndirect Competitors
Adjacent nichesDifferent format, same audienceInspiring creators outside nicheAspirational Competitors
Where you want to beLarger creators same spaceIndustry leadersWhat to Analyze
Content Strategy
Content pillarsPosting frequencyContent formatsTopics dan anglesPerformance Metrics
Follower count dan growthEngagement rateViews dan reachContent viralityAudience
DemographicsEngagement patternsComment sentimentCommunity cultureMonetization
Revenue streamsSponsorshipsProducts/servicesPricingAnalysis Framework
SWOT Analysis
Strengths: What they do wellWeaknesses: Where they fall shortOpportunities: Gaps you can fillThreats: Risks they poseContent Gap Analysis
List their top contentIdentify topics they missFind angles unexploredNote outdated contentEngagement Analysis
What posts perform best?What triggers comments?What gets shared?What falls flat?Tools for Analysis
Free Tools
Social BladePlatform native analyticsManual tracking spreadsheetPaid Tools
SocialbakersSprout SocialRival IQActing on Insights
What to Copy (ethically)
Proven content topicsSuccessful formatsEngagement tacticsPosting strategiesWhat to Differentiate
Your unique angleGaps to fillBetter executionAuthentic voiceWhat to Avoid
Their mistakesSaturated topicsOutdated tacticsRegular competitor analysis keeps you competitive.